Why do I need a mission statement?

If you’re in business, here are a few questions for you.

Why does your business exist? What is your reason for being, your overall goal, your purpose, your mission? What does your company do, and for whom? What are your beliefs and values?

Are these questions answered in your mission statement? In fact, do you even have a mission statement? Do you know what a mission statement should say and convey?

It could be as simple as describing what your business does for its three constituent groups: customers, employees and owners. Once you put it in writing, you have a roadmap to follow and guideposts for major decisions.

Your mission statement doesn’t have to be fancy, just meaningful — to you and your target audience. Need help writing a mission statement? Follow these 12 easy tips and you’ll be well on your way.

You’ll want to review your mission statement on occasion, both as a reminder and a reality check. Situations change; goals change. Your ultimate mission might change.

Ready for some fun? Match the following mission statements and one of these familiar companies: Coca-Cola, Disney, Ford, Facebook, Google, Hershey, Microsoft, Nike, Pepsi, and Starbucks. (Answers below.)

1 …to give people the power to share and make the world more open and connected.
2 …passionately committed to providing personal mobility for people around the world.
3 Undisputed market leadership.
4 …to be one of the world’s leading producers and providers of entertainment and information.
5 To bring inspiration and innovation to every athlete in the world.
6 …to help people and businesses throughout the world realize their full potential.
7 To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.
8 To inspire and nurture the human spirit—one person, one cup, one neighborhood at a time.
9 …to organize the world’s information and make it universally accessible and useful.
10…to be the world’s premier consumer products company focused on convenient foods and beverages.

Most companies include their mission statement on their website. Read Community Bank’s mission (and vision and values) here.

What is your company’s mission statement?

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