Is email marketing right for your business?

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Today, nearly everyone has an email account. And, if you’re in business, n370001Bearly everyone could be your target market. Put the two together, and all your problems are solved, right?

The answer is “maybe,” if you do it right.

The broad definition of email marketing is the promotion of products or services via email. You communicate with current customers with their permission, or by “cold calling” potential customers from a purchased list. Your goal is to get them to buy something, buy more of something, or just stay loyal to your brand.

But, once you hit “Send,” you’re no longer in control. The email recipient could choose not to open your email, delete it, or decide to opt out. Maybe it ended up in the Spam pile. And, if the email IS opened, the timing could be off.

You have to reach your targets when they are ready to act, not when you are. It stands to reason, then, that holiday-related emails might draw a higher response than one you send in the middle of March.

And, speaking of timing, are you over-emailing? Are you bombarding digital inboxes with emails that are now the equivalent of paper “junk mail”? Worse still, are you in danger of violating the government’s SPAM act?

How should you approach email marketing? Take a look at what this digital marketing company spokesman considers 5 Brands That Get Email Marketing Right, from Amazon to Moosejaw Mountaineering!

Are you currently email marketing, but with limited success? Entrepreneur.com offers tips on How to Create an E-Mail Marketing Campaign That People Will Notice.

And, last but not least, comes this warning, when it comes to emails in general: Never substitute emails for good, old-fashioned common business sense, ever! Don’t send that email, pick up the phone.

Do you have an email newsletter for your business?

Community Bank Business Portal

It’s a brand new year, and Community Bank is excited to be rolling out a brand new resource for the local business community: the Community Bank Business Portal! The portal is a centralized hub for news, information and upcoming events — all geared toward helping our fellow businesses learn and grow.

When you visit the portal, you’ll have a wealth of information at your fingertips! Here’s a quick look at some of the features you’ll find:

-An events calendar populated with upcoming and ongoing events. Find an upcoming webinar or connect with other business leaders in your community at various networking events.

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From the ABA: Protect Your Small Business from Account Fraud

Prevent Corporate Account FraudCorporate account takeover is a type of fraud where thieves gain access to a business’ finances to make unauthorized transactions, including transferring funds from the company, creating and adding new fake employees to payroll, and stealing sensitive customer information that may not be recoverable. The American Banker’s Association recommends following these tips to keep your small business safe. Continue reading

Bootstrapping Your Business

Bootstrapping business ownerHave you always wanted to start your own business? Or maybe you’re a small business owner trying to reign in operational costs? Whether your organization’s embryonic or well-established, examining your company’s expenses through a fresh lens could help boost your bottom line or allow you to better allocate funds for greater efficiency. To get you on the resourceful-spending path, we’re offering a few bootstrapping basics along with additional money-saving ideas.

 

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Home Based Business Tips

Home_OfficeAre you a one-woman financial consultant with a smartphone in one hand and your children’s carpool schedule in the other? How about a digital marketing machine writing code at your kitchen table? The advantages of home-based businesses are bountiful, but so too can be the challenges. Maximize the benefits of your home office with these quick tips!

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What Businesses Can Do in the Cloud

You might be wondering, “What is the cloud?” Basically, it’s a form of online computing which enables you to access all the applications used to run your business through the Internet. Now you might be asking yourself, “Okay, how can I use the cloud to help my business?”

Good news, turns out there are a number of cloud-based options available to enhance several key aspects of your business.

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Can Remote Deposit Capture help increase efficiency?

It’s often been said: in business, time is money. So how can you get more out of both, especially when there’s barely enough time in the day to do all the things you need to do?

To help you save time on your banking, you can take advantage of new technology designed to make depositing money for your business easy – Remote Deposit Capture. With this advance, you can deposit checks right from your office using a scanner and the Internet. Continue reading