Shoppers all over will spend time scooting from store to store on Black Friday and scouring the internet on Cyber Monday hunting for the best holiday deals. However, sandwiched between the two deal-buster days is Small Business Saturday. Now entering its fourth year, Small Business Saturday has become a boon for both our local brick and mortar business and our communities alike.
Did you know small businesses provide 55% of all jobs and is responsible for 66% of all net new jobs since the 1970s? If that figure surprises you, consider the fact that in Maryland alone, firms with fewer than 20 employees account for 85 % of the total number business entities in the state. While in Virginia, that number bumps up to 86%.
By shopping small, you’re not only supporting a local job creator, but also keeping money within the community, which helps bolster tax revenues to improve your local schools, roads and social services.
Beyond dollar bills
As useful as Amazon.com’s recommendations are or as impressive as Walmart’s ability to undercut other retailer’s prices, it’s still nothing like the friendly, personal treatment you receive at a small, hometown store.
For instance think about a trip to your local florist. Hand picking your arrangement not only ensures the quality and presentation of your order, but also shows the recipient, the amount of personal attention you put into the gift. How about the feeling of being greeted by a bookstore owner who knows you by name and who holds new arrivals behind the counter especially for you? Or the joy of running into friends and neighbors when ordering from your corner café. These intangibles are added benefits that are truly a unique part of the local business shopping experience.
It’s easy to get caught up in the holiday buying frenzy when bombarded with ads and emails urging you to “Buy Now,” and “Shop before midnight for free shipping.” But when shopping for the upcoming holiday season, remember the social and economic roles small businesses play in our communities, not just on Small Business Saturday, but all year round.
Will you be shopping small on November 30?